After Stan Lee’s death in 2018, the late comic‑book legend’s voice and image have been resurrected by artificial intelligence. ElevenLabs and Stan Lee Universe, a joint venture of Genius Brands International and POW! Entertainment,have struck a deal that places an AI‑replica of Lee in ElevenLabs’ Iconic Marketplace, where companies can license celebrity likenesses for voice and video content. the partnership also launches a new series, the Stan Lee Book Club of the Month, where the AI‑generated Lee narrates a different book each month, beginning with Robert Louis Stevenson’s Treasure Island.

ElevenLabs’ Iconic Marketplace now hosts a synthetic Stan Lee

According to the report, the deal allows the addition of Lee’s likeness to ElevenLabs’ Iconic Marketplace, a collection of voice and video likenesses from celebrities for companies to officially license in their products. The platform, which has already recreated the voice of British actor Peter Dinklage, will now offer a synthetic version of Lee that can be used in commercial projects.

Monthly book narration series launches with Treasure Island

The first book in the Stan Lee Book Club of the Month series will feature the AI‑replica Lee narrating Treasure Island. The series, announced by Chaz Rainey, board member of Stan Lee Universe, aims to keep Lee’s love of storytelling alive in fans’ hands. The narration will be accessible through Eleven Reader, giving users a new way to experience classic literature with a familiar voice .

Deal includes comic‑book templates and AI‑generated music

Beyond voice work, the partnership includes generators for comic‑book‑inspired templates and AI‑generated music inspired by Lee . These tools are intended to help creators produce new content that echoes the style and spirit of Lee’s original work.

Who is the unnamed buyer of the AI likeness?

The source does not disclose which companies have already purchased or plan to purchase the AI‑generated Lee for their products. It remains unclear whether major studios or independent developers will be the first to license the likeness for films, games, or advertising.

What legal safeguards protect Lee’s legacy?

While the partnership is presented as a way to honor Lee’s legacy, the report does not detail the legal framework that governs the use of his likeness .. questions linger about how the rights are managed and whether fans and creators can freely use the AI‑generated content without infringing on intellectual property.