A sports analyst is launching a Heisman Trophy "portfolio" to track potential award winners. The strategy involves buying and selling players based on their projected value and performance ahead of the college football season.

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Jeremiah Smith and the Julio Jones Comparison

Ohio State wide receiver Jeremiah Smith is identified as the premier "buy" of the season. According to the report, Smith has already been descrbied as a generational talent and compared to NFL legend Julio Jones. His value is bolstered by high-profile team visibility and a narrative that positions him as one of the best players currently in the sport.

The analysis suggests that Smith is currently undervalued compared to other favorites. Despite ranking in the top 10 nationally for touchdown catches, first-down receptions, and yards per route run during his time with the Buckeyes, he is reportedly trading at half the price of some quarterback contenders.

C.J. Carr's 73.2% Adjusted Completion Rate

Notre Dame quarterback C.J. Carr is listed as the top "sell" heading into the season. While Carr is a favorite for the Heisman, the report argues that his efficiency does not justify his high valuation.. Specifically, among quarterbacks with over 300 dropbacks last season,Carr ranked outside the top 40 in turnover-worthy play rate (3.2%) and adjusted completion percentage (73.2%).

The report characterizes C.J. Carr as a cerebral pocket passer rather than a dynamic, game-changing athlete. For Carr to overcome this "overrated" status , the analysis suggests the Notre Dame Fighting Irish would need to adopt a significantly more pass-heavy offensive approach and nearly double his touchdown output from 2025.

Sam Leavitt's 12 Turnover-Worthy Plays

LSU quarterback Sam Leavitt is another player the analyst is "selling" due to high variance in his performance. As the source notes, Leavitt is returning from a season-ending foot injury and is entering a new system with a new group of receivers. His aggressive playing style—described as a "YOLO" attitude—often leads to him holding the ball too long and taking significant hits.

The statistical case against Sam Leavitt is stark: last season, he recorded 12 turnover-worthy plays across just seven games. Additionally, he ranked 19th in pressure-to-sack rate at 23% and sat at 112th in adjusted completion percentage for those with at least 200 dropbacks.

Oregon's 26th National Rank in Returning Production

Quarterback Moore is viewed as a strong "buy" because he leads Oregon, a team the analyst predicts will win the national championship. The Oregon Ducks are currently ranked 26th nationally in returning offensive production, providing Moore with a stable and proven supporting cast of talent.

The rise of Moore is highlighted as a remarkable trajectory, moving from a player who did not start at quarterback in high school to a legitimate Heisman contender. The source also mentions a Moore associated with the "Mean Green" offense, suggesting a pattern of growth for players with this name in the collegiate ranks.

The Mystery of the SEC's 'Penny Stock' Russell

The analyst has designated a player named Russell as a "penny stock" watch, meaning he is a low-cost, high-reward gamble. This Russell is a first-year starting quarterback playing for a top SEC program under coach Kalen DeBoer, whose system is noted for being exceptionally friendly to quarterbacks.

This gammble is supported by a broader historical trend: nearly a dozen first-year starting quarterbacks have won the Heisman Trophy over the last 20 years. However, the source leaves several critical details unverified. It fails to provide Russell's full name or specify which SEC university he plays for, leaving the reader to guess the identity of this potential breakout star.