Fitness instructor Joe Wicks has put his six-bedroom Cotswolds home on the market for roughly £3.25 million. This move marks another high-profile exit from the area's famous rural enclave.
The £350,000 profit on Wicks's Oxfordshire estate
Wicks's decision to sell comes after a relatively short three-year tenure in the region. Having purchased the Grade II-listed estate for £2.9 million in 2020, the "Body Coach" is positioned to realize a significant capital gain. The residence is highly customized for a fitness professional, featuring a private spa, sauna, and a sprawling home office set across 2.5 acres.
The report says this sale follows a period of immense professional growth for Wicks. During the 2020 pandemic, he earned nationwide acclaim as the "nation's PE teacher" through his PE with Joe livestreams, an achievement that eventually earned him an MBE.
From Elizabeth Hurley to Liam Gallagher:The Cotswolds' shrinking A-list circle
The departure of Joe Wicks is not an isolated incident but part of a wider trend of high-profile figures vacating the area. As the report notes, stars such as Elizabeth Hurley, Stella McCartney, and Liam Gallagher have also recently moved away. While Gallagher has found hospitality among his new neighbors, former Arsenal captain Tony Adams has opted to return to London.
This shift occurs despite the Cotswolds' status as a premier destination. The region's Area of Outstanding Natural Beauty attracts 35 million tourists annually, and while the average property value in the area is approximately £447,690, the ultra-wealthy appear to be seeking new horizons.
Why "Notswolds" and Somerset's Bruton are gaining traction
As the Cotswolds loses its grip on the elite, new destinations are emerging as preferred retreats. The report highlights Northamptonshire’s "Notswolds" and the town of Bruton in Somerset as rising favorites.. These locations are gaining traction due to their unique charm and superior connectivity to London, offering a different lifestyle profile than the traditional Cotswolds market.
The mystery of the final £3.25 million sale price
While the listing details are extensive, several critical pieces of information remain unverified:
- The final sale price, as the official figure remains undisclosed.
- Wicks's intended destination, whether he will consolidate his holdings in Virginia Water, Surrey, or his beachfront property in Santa Monica, California.
- The status of potential buyers for the Grade II-listed property.
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