Irish beauty clinics are reporting a sharp rise in male clients seeking aesthetic treatments, especially jawline fillers and anti‑wrinkle injections. The British College of Aesthetic Medicine notes a 70 % jump in men’s procedures between 2021 and 2024,and Dublin‑based Dr Sana Askary confirms that chin and jawline filler has become the most requested service among her male patients.

Remote Work and the ‘Looksmaxxing’ Effect

The shift to remote working has amplified video‑call fatigue, prompting men to invest in facial enhancements that translate well on screen. as the report says, the “manosphere’s influence on looksmaxxing” is driving a cultural push for a more defined lower face, a pattern also obseerved in the UK market.

Clinic Insights: What Men Are Asking For

Dr Sana Askary,owner of Sitara Medical Clinic at Beacon Hospital, tells Headlines Orbit that anti‑wrinkle injections and acne‑scar treatments are common, but the “most common” request is chin and jawline filler to “masculinise the lower face.” She adds that while exact Irish statistics are lacking, local demand mirrors the British surge.

Industry Momentum: A Cross‑Border Trend

According to the British College of Aesthetic Medicine, the 70 % increase in male treatments reflects a broader European shift, with Ireland often following UK consumer patterns. This alignment suggests that Irish clinics are likely to see continued growth as men normalize aesthetic upkeep.

Unanswered Questions About Longevity and Safety

What remains unclear is how long the current surge will last once pandemic‑era remote work recedes. The source does not provide data on repeat visits or long‑term safety outcomes for men undergoing repeated filler procedures, leaving clinics to navigate an evolving demand without robust longitudinal studies.

Potential Ripple Effects on the Irish Beauty Market

If the male client base continues to expand, Irish clinics may need to adjust staffing, training, and marketing strategies to cater to a more gender‑diverse clientele. the trend could also influence pricing structures and insurance considerations , reshaping the aesthetic landscape in Dublin and beyond.