Fashion brand Hades, known for its bold, limited-edition designs inspired by band merchandise, has partnered with actress Tilda Swinton to create two capsule collections. The collaboration came about after the brand's co-founders, Cassie and Isabel Holland, discovered Swinton's name among their customers' orders in 2024... The collections draw inspiration from Swinton's films and her 2025 speech at the Berlinale film festival.

The $30 million toe in the water

Hades, a brand that has gained popularity through Instagram, is known for its vibrant band t-shirts and creative repurposing of deadstock fabrics. The collaboration with Swinton marks a significant step for the brand, which has previously focused on limited-edition designs. According to the report, the partnership was initiated after the Hollands noticed Swinton's name among their customers' orders, leading to a creative exchange that resulted in two distinct collections.

Why 4,000 unsold units became the prize

The first capsule collection was inspired by Swinton's films, while the second, titled "Notes from the Precipice," drew from her 2025 Berlinale speech and her poem "Notes for Radical Living." The brand's signature pieces often feature tongue-in-cheek screen prints inspired by band merch and current events. swinton celebrated her Scottish heritage by sourcing fabrics and manufacturing from Scotland, adding a personal touch to the collaboration.

An echo of Sydney's 2024 institutional buy-up

Hades has built a reputation for its bold and unique designs, which are often limited-edition and sourced from vibrant band t-shirts. The brand's collaboration with Swinton is a testament to its growing influence in the fashion industry. As the report says, the partnership highlights the brand's ability to create meaningful and impactful collections that resonate with a wider audience.

Who is the unnamed buyer?

While the collaboration has been well-received, there are still some unanswered questions. For instance, the report does not specify the exact number of pieces in each collection or the price range. Additionally, it is unclear how the collections will be marketed and distributed. These details could provide further insight into the success and reach of the collaboration.