Tubi has launched a dedicated, year-round streaming destination called Terror on Tubi. This ad-supported hub offers over 13,000 hours of horror content across various subgenres and will expand into several international markets.
13,000 hours of horror for the year-round fan
Tubi's new hub, Terror on Tubi, aims to dismantle the notion that frightening cinema is reserved solely for the Halloween season. According to the report, the platform is providing a permanent home for a massive library of content that spans slashers, supernatural thrillers, and science fiction horror.
Adam Lewinson, the chief content officer at Tubi, believes that horror is a consistent interest for millions of viewers rather than a seasonal activity. By consolidating 13,000 hours of programming into one hub, Tubi is attempting to create a dedicated environment where audiences can move from popular favorites into more obscure,independent titles.
Expanding the scare to Canada, the UK, and Mexico
Tubi is taking this genre-specific model global, with plans to launch versions of the hub in Canada, the United Kingdom, Australia, Mexico, and Latin America. As the report indicates, each of these markets will receive selections tailored to local audiences to help build a broader global horror community.
This move reflects a wider trend in the Free Ad-supported Streaming TV (FAST) landscape, where platforms are shifting away from generalist libraries toward "super-hubs" for specific niches. By targeting the dedicated horror community across multiple continents, Tubi is positioning itself as a primary destination for genre enthusiasts who prefer curated experiences over endless scrolling.
From Pumpkinhead sequels to the Try Guys' investigations
The current lineup for Terror on Tubi blends legacy franchises with modern celebrity-driven content. One notable addition is a continuation of the Pumpkinhead mythology,with a sequel set in the town of Redhaven written and directed by Jem Garrard. the hub also brings back the classic anthology series Are You Afraid of the Dark?
Tubi is also leveraging cross-platform celebrity appeal to attract viewers. The hub features paranormal programming led by Kelsi Davies, who visits haunted sites with a rotating cast that includes comedian George Lopez and WWE performers Shotzi and Scarlett Bordeaux. Additionally, the popular digital group The Try Guys are featured in investigations of reportedly haunted locations, blending comedy with supernatural skepticism.
The specifics of the 'locally tailored' international libraries
While the scale of the launch is impressive, several details remain unverified. Tubi mentions that international versions will be "tailored" to local audiences, but the company has not yet specified which regional horror titles or local productions will be prioritized in markets like Mexico or the UK.
Furthermore, while the report mentions the inclusion of "original productions" within the 13,000-hour library, it is unclear how many of these titles are Tubi exclusives versus licensed content. It remains to be seen if Tubi will use Terror on Tubi as a springboard to fund more original horror cinema or if it will remain primarily an aggregator of existing genre works.
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