Euphoria star Sydney Sweeney and music executive Scooter Braun publicly displayed their affection at the Stagecoach Music Festival in Indio, California, last weekend.

Stagecoach Weekend Highlights

Sweeney, 28, shared a series of photos on Instagram documenting their time together. The post, captioned “Cowboy kind of weekend,” offered fans a glimpse into their experience at the country music festival. Images showed Sweeney playfully balancing on Braun’s shoulders and affectionately clinging to him.

Public Displays of Affection

The couple’s displays of affection were frequent throughout the weekend, with arms entwined while enjoying the musical performances. A video clip showed Braun enthusiastically singing onstage while Sweeney joined in, holding the microphone. Braun was also seen carrying Sweeney in his arms.

Relationship Timeline

Their relationship became “Instagram official” two weeks prior, with Braun sharing a black-and-white photo and the caption, “Lucky bastard.” Sources indicate the pair initially connected at the wedding of Jeff Bezos and Lauren Sanchez in Venice, Italy, in the summer of 2025.

Recent History

Sweeney was previously engaged to Jonathan Davino, ending in March 2025, while Braun’s marriage to Yael Cohen concluded in 2021. Sweeney was also spotted wearing a necklace adorned with ‘S’ and ‘B’ charms, referencing Braun’s initials.

Sweeney's Expanding Ventures

Beyond her romantic life, Sweeney is expanding her entrepreneurial ventures. She recently launched her SYRN range and is reportedly venturing into the beauty industry.

SYRN Beauty Line

A trademark application filed in January suggests plans for skincare products, beauty preparations, and cosmetics under the SYRN brand. Sweeney has emphasized her commitment to inclusivity, ensuring her designs cater to a diverse range of body types and are modeled by women of various shapes and sizes. She has expressed a desire to see her products represented on “every body.”