Sacha Baron Cohen is set to revive his famous Ali G character in the upcoming film Ali G: Who Iz I?, which is scheduled for release on October 23, 2025. The project marks Cohen's directorial debut and serves as a sequel to his 2002 hit Ali G Indahouse.
The 23-year gap since Ali G Indahouse
The announcement marks a massive cultural return for Sacha Baron Cohen, whose character first gained global fame in the early 2000s . The new film serves as a direct sequel to the 2002 production,ending a hiatus that has lasted over two decades.
This professional comeback follows a period of significant personal transition for the 54-year-old actor. As the report notes, Cohen recently finalized his divorce from Isla Fisher in June 2025 and was recently spotted enjoying a casual outing in Notting Hill. This return to the spotlight suggests a fresh chapter for both his personal life and his comedic career.
From Ed Sheeran to COVID-19: Ali G's updated worldview
The first trailer for the film, which was unveiled on Tuesday, suggests that Ali G is returning to a world that looks vastly different from the one he left. According to the trailer, the character will address major global shifts,including the COVID-19 pandemic, various wars, and the unexpected rise of pop star Ed Sheeran.
The plot also introduces new personal stakes for the character. Morgana Robinson is set to reprise her role as Julie, Ali's long-term girlfriend, who is pregnant during the film. in a moment of character-driven comedy, the report mentions that Ali struggles to process the news, mistakenly believing Julie's pregnancy test is a vape.
A 'no limits' documentary shot across the UK and US
Production for Ali G: Who Iz I? involved a secretive filming process that spanned both the United Kingdom and the United States. The film is designed to move away from traditional scripted comedy, leaning instead into a mockumentary style that Cohen describes as having "nothing off limits."
Cohen's directorial approach emphasizes a departure from standard filmmaking. In the trailer, he humorously claims that for the first time, the project will feature "real people not actors," having allowed cameras to follow him for more than a year to capture unscripted interactions.
Will the 'real people' format land the satire?
While the trailer promises a hilarious return to form, the shift toward using "real people" instead of actors raises questions about the film's execution. It remains to be seen how Cohen will balance the improvisational chaos of real-world subjects with the sharp, structured satire that made his earlier work successful.
The report focuses primarily on the promotional aspects of the trailer and Cohen's recent public appearances, leaving several logistical details unaddressed. Specifically, it is unclear how the production managed to keep the filming secret across two countries for such an extended period. Additionally, while Cohen claims the film uses "real people," it remains unverified how much of the interaction is truly unscripted versus curated for the documentary format.
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