Sacha Baron Cohen and Rosamund Pike stepped onto the red carpet at London’s Ham Yard Hotel on Sunday to promote the Netflix rom‑com “Ladies First,” which flips traditional gender roles by casting Cohen as a misogynistic CEO in a world run by women . The premiere comes just weeks after the film’s teaser sparked a wave of online criticism, with some fans calling it the “worst trailr ever.”

Premiere Details: Ham Yard Hotel,London, May 19

According to the source, the event took place at the Ham Yard Hotel, a boutique venue in central London, and served as the film’s first public showcase before its global streaming launch on May 22. The gathering was attended by press, industry insiders, and a handful of fans who braved the chilly evening to see Cohen and Pike together again after filming wrapped.

“Ladies First” Premise: A CEO’s Shock in a Female‑Dominated Parallel World

The Netflix comedy positions Cohen’s character, a traditionally misogynistic CEO,waking up in an alternate reality where women hold the power . as the source notes, this gender‑reversal set‑up is intended to satirise corporate sexism, though early reactions to the teaser suggest the humor may miss the mark for some viewers.

Public Backlash to the Teaser: “Worst Trailer I’ve Ever Seen”

Fans on social media slammed the first teaser, with one comment quoted in the source describing it as “the worst trailer I’ve ever seen.” The criticism focuses on the film’s tone and perceived reliance on shock value rather than nuanced commentary, raising questions about whether the satire will land with a broader audience.

Baron Cohen’s Recent Personal Spotlight: Dating Rumors and Divorce

The source also highlights Cohen’s recent personal headlines, noting his public outings with OnlyFans model Hannah Palmer and earlier with socal‑media star Kelsey Calemine, both of whom are significantly younger than the 53‑year‑old actor. these appearances have kept the comedian in the tabloid circuit following his divorce from actress Isla Fisher last year.

Open Question: Will the Film’s Satire Translate to Streaming Success?

While the source reports strong media buzz, it does not provide viewership projections or Netflix’s marketing strategy, leaving it unclear whether “Ladies First” can overcome the early negative reception and attract a sizable streaming audience.