Prime Video is seeing a surge in viewership for The Love Hypothesis and Once Upon a Time in Hollywood this weekend in the US. The platform is also promoting the 2013 Carrie film to build anticipation for a new series.
The Love Hypothesis and the #3 spot for Once Upon a Time in Hollywood
Current viewership data indicates that The Love Hypothesis has claimed the position of the most popular movie on Prime Video within the United States. Meanwhile, Quentin Tarantino's Once Upon a Time... in Hollywood is currently the third most-watched movie nationwide, according to the report.
The presence of these two disparate titles at the top of the charts suggests a fragmented but active audience. While The Love Hypothesis represents the success of Prime Video's original movie library, the high ranking of Once Upon a Time... in Hollywood points to external catalysts driving viewers back to the platform.
How David Fincher's December 23 Netflix release is boosting Brad Pitt's Prime Video numbers
The renewed interest in Once Upon a Time... in Hollywood appears to be linked to anticipation for a different streaming service. As the source notes, Brad Pitt is scheduled to return as his character in David Fincher's The Further Mis-Adventures of Cliff Booth, which is set to premiere on Netflix on December 23.
This creates a curious cross-platform synergy where a Netflix announcement effectively serves as a marketing campaign for Prime Video's library. viewers seeking to refresh their memory of Brad Pitt's performance are migrating to Prime Video, demonstrating how upcoming sequels can breathe new life into older licensed content.
The October 7 launch of Mike Flanagan's Carrie series
Prime Video is strategically positioning the 2013 version of Carrie to prepare audiences for a new adaptation. A series developed by Mike Flanagan is scheduled to release on Prime Video on October 7, making the previous film a timely watch for subscribers.
This move leverages the enduring legacy of Stephen King,whose 1974 novel Carrie launched a massive cinematic empire. The report highlights that King's early success was cemented by a $400,000 paperback deal with Signet, which allowed him to leave his career as a high school English teacher in Maine.
The 1985 outing of Richard Bachman by Steve Brown
The current fascination with Stephen King's work on Prime Video echoes a career defined by prolific output and secrecy. Between 1977 and 1985, King published five novels—including The Running Man and Thinner—under the pseudonym Richard Bachman to avoid saturating the market.
This secret identity only collapsed in 1985 when Steve Brown, a bookstore clerk in Washington D.C., cross-referenced copyright filings at the Library of Congress. Rather than denying the claim, Stephen King responded with a mock obituary for Bachman, further cementing the author's eccentric relationship with his own fame.
Why the 2013 Carrie film is the chosen lead-in
While the 2013 version of Carrie is currently being promoted, it remains unclear why Prime Video is prioritizing this specific adaptation over Brian De Palma's 1976 version, which earned two Oscar nominations. The source does not specify if Mike Flanagan's upcoming series draws more thematic inspiration from the 2013 film or the original novel.
Additionally, there is no information regarding whether the 1976 film will also be made available to subscribers to provide a complete historical context of the character's evolution on screen.
Comments 0