Maura Higgins, the 35-year-old former Love Island contestant, has relocated to Los Angeles to prepare for her role on Dancing With The Stars. While in the US, the television personality has launched a high-profile fashion collaboration and attended industry events.
The Allegra handbag and the Guess leotard
Maura Higgins is currently expanding her fashion portfolio through a new campaign with Guess. According to the report, the photoshoot features Higgins modeling a black leotard and tights, paired with towering lace-up heels to enhance her silhouette. A central piece of the promotion is the brand's new Allegra handbag, which Higgins showcased as part of the "sizzling" imagery.
This partnership arrives as Maura Higgins transitions her brand from UK-based reality stardom to the American entertainment market. The timing of the Guess campaign suggests a strategic effort to establish her image as a fashion icon in the US before her competitive dance debut.
A white peplum top and a reunion with Lisa Rinna
Beyond fashion shoots, Maura Higgins has been integrating herself into the Los Angeles social circuit. As reported, Higgins recently attended The Traitors: FYC Presentation during the TV Academy's 2026 Televerse Festival. For the event, Maura Higgins wore a white peplum top with a feathered hem, white trousers, and stilettos.
The event served as a reunion for Higgins and 63-year-old Real Housewives star Lisa Rinna. The two women, who developed a close friendship during the fourth season of The Traitors, were seen sharing laughs on the red carpet. Rinna contrasted Higgins' bright ensemble with a "Gothic chic" look consisting of a black dress and a leather jacket.
The public clash with Gleb Savchenko
The transition to the US has not been entirely seamless for Maura Higgins, both personally and professionally. While she admitted to breaking a mirror during her move to Los Angeles, a more significant friction has emerged regarding her potential partners on Dancing With The Stars. higgins has publicly stated her hope that she will not be paired with Russian professional dancer Gleb Savchenko.
The tension stems from Higgins' disagreement with the way Gleb Savchenko speaks about women. this prompted a sharp response from Savchenko, who insisted he would not "lose any sleep" over the views of someone he has never met. This public disagreement has divided fans, with some supporting Higgins' stance on gender discourse and others criticizing her for attacking a colleague without a prior relationship.
Why Valentin Chmerkovskiy is the preferred partner
While avoiding Savchenko, Maura Higgins has been vocal about her desire to be paired with Valentin Chmerkovskiy. Higgins has already teased the possibility of their partnership in a video, signaling a preference for Chmerkovskiy's style or personality over other available professionals.
This preference highlights a broader trend of international reality stars utilizing social media to influence their casting and narratives before a show even begins. By publicly selecting a "favorite" and a "foe," Maura Higgins is effectively scripting her own storyline for the American audience. However, it remains unclear exactly which comments by Gleb Savchenko triggered Higgins' disapproval, as the source does not specify the particular remarks in question, nor has the production of Dancing With The Stars commented on the final pairing process.
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