Maura Higgins, the 35-year-old Irish model and former Love Island star, recently utilized a high-profile trip to Paris to showcase a multifaceted brand identity.. The visit included a major lingerie campaign for Victoria's Secret and several appearances at elite haute couture shows.
Victoria's Secret's Eiffel Tower lingerie campaign
Victoria's Secret utilized the iconic Eiffel Tower as a backdrop for Higgins' latest promotional campaign. as reported by the source, the model showcased various looks, incuding a daring leopard print bra paired with black lace underwear, and a glittering pink two-piece set. The campaign also featured the brand's signature pink striped satin robe, which Higgins wore while posing in a lavish hotel room.
The photoshoot emphasized a blend of glamour and high-fashion styling. Higgins paired her lingerie with black stilettos and voluminous curls to elevate the brand's aesthetic. The report notes that the model was not afraid to take her campaign outdoors, posing on a balcony to capture the Parisian skyline.
Couture appearances at Viktor & Rolf and Robert Wun
Higgins made a significant impact during Paris Fashion Week by attending several major haute couture presentations. For the Viktor & Rolf Haute Couture show, she adopted a modern, edgy look featuring an unbuttoned blue and white striped shirt and a floor-length dark blazer. This appearance marked a departure from her traditional reality TV styling, leaning instead into high-fashion experimentation.
The model also attended the Robert Wun Paris Haute Couture Fashion Week show, where she embraced a more dramatic, theatrical aesthetic. According to the report, Higgins wore a hooded gown that earned comparisons to a "Disney villain," complete with vampy gelled hair and long nail extensions. She further accessorized her couture looks with unique items, such as long white pointed earrings and a bouquet of white lilies.
A £32,000 Birkin and the private jet lifestyle
The trip to the French capital was defined by extreme luxury and high-end consumersm. Higgins showcased her expanding Hermes collection, most notably a new £32,000 tan Birkin bag that she referred to as her "new baby." This addition joins her existing collection, which includes a Craie Birkin 25 and a Bordeaux Birkin 30, the latter of which was a gift from her Traitors co-star Rob Rausch.
Luxury travel and dining were central themes of the excursion. The report states that Higgins traveled via private jet, carrying both her Hermes and a large black Chanel bag. During her time in the city, she also enjoyed a high-end dinner at La Girafe, where she dined on oysters and caviar with friends.
The evolution from Love Island to luxury influence
The strategic shift seen in Higgins' recent activities reflects a broader trend among reality television alumni moving into the luxury sector.. By securing partnerships with global giants like Victoria's Secret and gaining access to Paris Fashion Week, Higgins is transitioning from a television personality into a legitimate fashion influencer. This trajectory allows former contestants to build long-term brand equity that extends far beyond the lifespan of a single reality series.
Unconfirmed details of Higgins' brand partnerships
While the trip highlights her current commercial success, several aspects of her professional trajectory remain unverified.. It is currently unclear whether the Victoria's Secret collaboration represents a permanent ambassadorship or a single seasonal campaign. Furthermore, the source does not clarify if her presence at the Viktor & Rolf and Robert Wun shows was a personal appearance or part of a formal talent management strategy designed to court major fashion houses.
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