During a recent livestream, Drake unveiled two surprise albums that serve as a direct response to his 2024 conflict with Kendrick Lamar. The artist used the broadcast to showcase new tracks and vent his frustrations regarding the recent rap battle.

The Noah “40” Shebib-produced response to 'Not Like Us'

Drake's latest musical offerings arrive amidst intense anticipation following his highly publicized clash with Kendrick Lamar. The new records feature production from his longtime collaborator, Noah “40” Shebib, alongside contributors such as Overkst and OK. According to the report, the albums also include guest appearances from the rapper Future and the rising star Molly Santana.

The tracks appear to be part of a calculated musical pivot. Previous livestreams from the artist had already teased specific songs, including “What Did I Miss?” and “National Treasure,” both of which are featured on the new project. This rollout suggests that Drake is using these albums to process the emotional and professional fallout of the recent hip-hop landscape shifts.

Drake’s jabs at Kendrick Lamar’s 100 million streams

The lyrical content of the new albums is heavily focused on the accusations leveled during the 2024 feud . Drake does not shy away from addressing the "Not Like Us" diss track, which famously characterized him as a "Certified Pedophile." Instead of retreating, Drake uses his new platform to strike back at Lamar's public image and the legitimacy of his recent successes.

As the report indicates, Drake makes several pointed claims regarding Lamar's audience and statistics. He suggests that "White kids listen to you cuz they feelin’ some guilt," and he goes as far as to claim that 100 million streams belonging to Lamar may have disappeared from official counts. These lines aim to undermine the cultural momentum Lamar gained during the height of the dispute.

The 'three hard drives' livestream rollout strategy

Drake utilized a unique digital delivery method to announce these projects, bypassing traditional marketing channels.. During the broadcast, he displayed three hard drives on screen, accompanied by the text: “I made this so that I could make this.” This visual cue served to emphasize the raw, immediate nature of the release.

This method of using livestreams to drop music directly to fans has become a hallmark of modern superstar releases. by controlling the medium, Drake is able to present his perspective on the Kendrick Lamar feud without the mediation of traditional press outlets, allowing for a more visceral connection with his audience.

Did Kendrick Lamar’s team actually try to 'fix it'?

One of the most significant unanswered questions involves a claim Drake made regarding the possibility of a truce. Drake raps that a member of Kendrick's camp attempted to "fix it" before Lamar released his own music,only for Lamar to return to aggressive dissing shortly after. It remains unverified whether any such peace offering was actually extended by Lamar’s team or if this is a tactical fabrication intended to paint Lamar as disingenuous.

Furthermore, the source does not provide a response from Kendrick Lamar or his representatives regarding the allegations of disappearing streams or the claims about his family life . Until Lamar or his camp addresses these specific lyrical accusations, the truth behind these claims remains a matter of rap speculation rather than established fact.