Binky Felstead, known for her role in Made in Chelsea, has been embroiled in controversy over her requests for complimentary services during her home renovation and wedding planning.

Home Renovation & 'Gifted' Items

Felstead purchased a five-bedroom Victorian property in Barnes, London, in November 2024 for £3.6 million. Extensive renovations to the home involved securing numerous items and services in exchange for promotion on her Instagram account.

Requests for Complimentary Services

The practice of requesting ‘gifts’ included items like carpets, rugs, interior decorations, and even a sauna. Requests extended to a £350 birthday cake for her son and a fully complimentary nine-tier wedding cake from small business owners.

Public Backlash & PR Crisis

The situation escalated when Reshmi Bennett, owner of Agnes de Sucre, publicly shared Felstead’s request for a free cake in exchange for Instagram exposure. This prompted other business owners to share similar experiences.

Unfulfilled Promises & Exploitation

Businesses reported that Felstead promised exposure in Hello! magazine and on her social media, but often failed to deliver. This left them unpaid and feeling exploited. One baker went five years without payment for a wedding cake.

Felstead's Response & Apology

Felstead defended her actions, stating that gifting is common practice among influencers and can benefit small businesses. However, she acknowledged fault in the case of Funfetti London, admitting she did not fulfill her promised promotion.

Death Threats & Personal Abuse

Felstead revealed she received death threats and intense personal abuse online, describing feeling overwhelmed and anxious due to the relentless criticism. Her PR team intervened to manage the growing negative publicity.

Influencer Marketing Ethics

The incident highlights ethical concerns surrounding influencer marketing and the power dynamics between influencers and small businesses. Felstead receives a significant amount of goods and services annually in exchange for advertising on her Instagram account, which has 1.4 million followers.