Spider‑Man actor Tom Holland admitted in a GQ interview that his alcohol addiction once consumed his hotel minibar and his life, prompting a 2024 launch of his own non‑alcoholic beer, Bero.

From Hotel Minibars to Mindful Recovery

Holland, 30, described how at the height of his addiction he would finish an entire hotel minibar in one night, then show up to work the next day with no one aware of his secret. According to the GQ interview, this pattern continued until 2023, when he realized alcohol was “taking control” and “scared” him. He attempted Dry January in 2022, but ultimately decided to go completely sober, a decision he says was the toughest challenge of his life.

Zendaya’s Influence on a New Shandy Formula

Holland’s partner, actress Zendaya, has never been a drinker and initially disliked the taste of beer.. In response, Holland designed Bero shandies that are 70% lemonade and 30% Bero, creating a product that both he and his partner could enjoy. The GQ piece notes that Zendaya’s support was crucial to his recovery and entrepreneurial ventures, and she “is incredibly proud” of the brand.

Re‑Shaping Social Drinking Culture

By launching Bero, Holland aims to offer a “healthy alternative” for those looking to reduce alcohol intake while still participating in social bar and party settings. the GQ article highlights that the brand’s shandies were specifically created to bridge the gap between non‑drinkrs and those who still want a drink‑like experience. Holland’s story, according to the report, has already encouraged others to speak up about their own battles with addiction, breaking stigma surrounding sobriety.

Unanswered Questions About Bero’s Market Position

The source does not disclose Bero’s pricing, distribution strategy , or how it plans to compete with established non‑alcoholic beer brands. It also leaves unclear whether the brand will expand beyond shandies into other beverage formats. Finally , the report does not address how Holland’s public persona might influence consumer perception of the product.