A recent study by Holiday Calendar examines how major pizza chains perform across various US states. The data shows that while national leaders like Domino's and Pizza Hut hold significant sway, regional preferences and emerging customizable brands often disrupt their dominance.
The rise of customization from Colorado to Idaho
The shift toward customizable dining is becoming a visible trend in the Rocky Mountain region. In Colorado , MOD Pizza has successfully broken into the top five, proving that newer 'build-your-own' concepts can compete with established national giants. Similarly, in Idaho, there is a growing consumer appetite for personalized options, as evidenced by the high rankings of both Blaze Pizza and MOD Pizza alongside traditional leaders like Domino's and Pizza Hut.
Why Pizza Hut and Domino's vanished from Georgia and Florida's top five
The Southeastern United States shows significant brand volatility compared to the rest of the country. According to the Holiday Calendar study, Georgia presents a major anomaly where neither Domino's nor Pizza Hut appears in the top five, leaving Papa John's to lead a list that includes Marco's, MOD, and Cicis. florida is equally unpredictable; while Domino's leads the state, Pizza Hut is completely absent from the top five, and Blaze Pizza has surged to a surprising second-place position.
Little Caesars' carryout dominance in Arizona and Pizza Hut's Alabama stronghold
Regional operational strategies are driving success in specific pockets of the Southwest and the South. In Arizona , Little Caesars dominates the market by leveraging a powerful position in the carryout sector to beat out competitors like Domino's and Papa Murphy's. Meanwhile, in Alabama, Pizza Hut has secured the top position by focusing its strategic efforts on the Southern and Great Plains areas, effectively pushing Domino's into second place.
Can Round Table Pizza expand its footprint beyond Hawaii?
The report says that while the data is comprehensive, several mysteries regarding consumer behavior remain. for instance, how does Papa John's maintain such high popularity in Alaska despite having a relatively small footprint in the region? Additionally, the study does not clarify how Pizza Hut manages to lead in California despite the overwhelming number of independent pizzerias. Finally, it remains to be seen if Round Table Pizza's second-place ranking in Hawaii is a sign of a larger growth opportunity or a localized preference.
Comments 0