Jessica Mulroney, a former close associate of Meghan Markle, has debuted a women's community called The Haus of Her. This move comes years after a public dispute regarding race ended her television career and her friendship with the Duchess of Sussex.
The 39-Canadian-dollar entry to The Haus of Her
The Haus of Her is positioned as a private members club and subscription community specifically tailored for women navigating what founders Jessica Mulroney and businesswoman Val Bryden describe as a "defining transition." According to the report, the venture offers a monthly subscription for 39 Canadian dollars, which grants members access to community events and a curated subscription box designed to inspire and relax.
To signal the brand's physical presence, The Haus of Her recently hosted a make-your-own-perfume event at Orris Labs in Toronto. This launch follows a strategic build-up that began last December, when Jessica Mulroney leveraged her Instagram following of approximately 411,000 users to promote excluusive styling tips and content via a separate subscription service.
Sasha Exeter's 2020 accusations and the end of 'I Do, Redo'
The launch of this lifestyle brand represents the most significant professional step for Jessica Mulroney since the 2020 controversy that derailed her media career. During the height of the Black Lives Matter movement, blogger Sasha Exeter accused Mulroney of utilizing white privilege after a dispute over a social media post. Exeter claimed that Mulroney attempted to damage her livelihood, describing the behavior as "textbook white privilege."
The professional fallout was immediate and severe. As reported, Jessica Mulroney was dropped by several television networks, and her reality series, I Do, Redo, was cancelled. Despite issuing three public apologies , the stigma of the public row effectively removed Mulroney from the mainstream Canadian television landscape.
From the 2018 royal wedding to a social media unfollow
The professional collapse of Jessica Mulroney also mirored the dissolution of her high-profile friendship with Meghan Markle. The two had been close since 2011, when they met while the future Duchess was filming Suits in Toronto. Mulroney was widely regarded as the keeper of secrets during the early stages of the romance between Meghan Markle and Prince Harry in 2016.
The depth of their former bond was most visible during the 2018 royal wedding at St George's Chapel in Windsor, where Mulroney's twin sons, John and Brian, carried the train of the wedding dress, and her daughter, Ivy, served as a bridesmaid. However, following the 2020 race row, Meghan Markle reportedly distanced herself permanently from Mulroney, a break signaled by the two women no longer following one another on social media.
Ben Mulroney's 'racial grifter' claim and the silence of Sasha Exeter
Recent developments suggest the Mulroney family is now attempting to rewrite the narrative of the 2020 incident. Speaking on the No But Seriously Though podcast last month,Ben Mulroney claimed that his wife was targeted by a "racial grifter" who fabricated stories during the George Floyd protests. He asserted that everything was taken from Jessica Mulroney overnight based on these falsehoods.
However , several questions remain unanswered. The report does not indicate whether Sasha Exeter has responded to these new allegations or if any evidence has been produced to prove the claims were fabricated. Furthermore,it remains unclear if the launch of The Haus of Her is intended as a bridge toward a broader media return or a permanent shift toward private, subscription-based entrepreneurship.
Meghan Markle's 'As Ever' and the pivot to lifestyle branding
The move by Jessica Mulroney into the lifestyle space echoes a similar trajectory taken by Meghan Markle. In 2024, the Duchess of Sussex launched her own brand, As Ever, which focuses on her interests in cooking, hosting,and entertaining. Both women are now utilizing their personal brands to create curated ecosystems for their audiences, moving away from traditional employment in favor of founder-led ventures.
This shift reflects a broader trend among public figures who have faced institutional friction or public scandal, opting to build "walled gardens" through private memberships and direct-to-consumer subscriptions. By controlling the platform, these figures can bypass traditional network gatekeepers and engage directly with a loyal, paying base.
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