Hailey Bieber recently shared a series of Instagram selfies showcasing her fitness and a subtle endorsement for Justin Bieber's new SKYLRK headphones... The post, which has already garnered over 1.1 million likes, comes as the model celebrates two years of motherhood.
The $1 billion Rhode sale and the e.l.f. Beauty era
Hailey Bieber has transitioned from a skincare mogul to a multi-faceted entrepreneur following the massive sale of her brand, Rhode. As reported by the source,Bieber sold her skincare business to e.l.f. Beauty for $1 billion in May 2025. This move occurred while she was navigating the demands of new motherhood,a period she described to Vogue as feeling "really stretched" in various capacities.
The success of Rhode has been significant, with the brand earning a spot on Time's list of the Most Influential Companies in April 2026. Since its June 2022 launch with just three products—Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—the company has become a cornerstone of Bieber's commercial empire. This business trajectory provides a backdrop to her recent social media activity, which blends personal milestones with commercial interests.
A subtle nod to Justin Bieber's SKYLRK headphones
Hailey Bieber utilized her Instagram platform on Friday to showcase her fitness while providing a soft launch for Justin Bieber's new SKYLRK headphones. In a post that has already surpassed 1.1 million likes, the 29-year-old model captioned her selfies, "my week in headphones," while wearing sunglasses and glowing earbuds .
This marketing tactic highlights how the Bieber family leverages their combined 60 million followers to promote new ventures. By integrating the SKYLRK brand into her lifestyle content, Hailey Bieber demonstrates a sophisticated approach to celebrity endorsement that feels organic to her sun-kissed and flawless aesthetic.
Protecting Jack Blues’ privacy in the age of 60 million followers
The Bébers have maintained a strict boundary regarding the public image of their son, Jack Blues, who turns two on Saturday, August 22. Despite Hailey Bieber's massive social media presence, the couple has intentionally avvoided sharing photos of the child's face to prevent the invasiveness often associated with celebrity parenting.
This commitment to privacy was previously detailed in a Vogue interview,where Bieber expressed that she finds the level of public scrutiny regarding children to be "mean." While she has shared affectionate moments, such as those captured by photographer Stevie Dance for Jack's first birthday, the family continues to prioritize a controlled digital footprint for their son.
What follows the $1 billion Rhode exit?
While Bieber's current focus appears to be a mix of motherhood and brand promotion, her long-term business roadmap remains partially obscured. The report says that while she intends to expand her business empire, she is "definitely not in a rush" to do so.
Several questions remain regarding the next phase of her professional life. Will the sale of Rhode to e.l.f. Beauty signal a shift toward becoming a silent investor, or is a new, independent venture on the horizon? Additionally, it remains to be seen how much more of Justin Bieber's SKYLRK line will be integrated into her lifestyle content as the brand scales.
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