Chloe Lovett, a 25-year-old entrepreneur based in Sheerness, Kent, has scaled a casual Vinted selling habit into a full-time professional enterprise. Her business, Lovett Or List It, now combines a physical storefront with a digital operation that generates significant daily turnover.
The £400-a-day pivot from minimum wage
The financial trajectory of Chloe Lovett represents a sharp departure from her previous employment at a local spa, where she earned a minimum wage. By leveraging the Vinted resale platform, Lovett transitioned from intermittent selling to a full-time career in September, a move that has seen her online orders reach as much as £400 per day. According to the report, this level of trading puts the Sheerness-based business on a path to exceed £100,000 in annual revenue.
This rapid scaling was not purely accidental; Lovett utilized practical experience gained while assisting her partner, Jake, with his marketing agency. This background in promotion and management allowed her to professionalize the way she listed and marketed pre-loved women's clothing, turning a hobby into a scalable commercial operation.
Turning a former council office into Lovett Or List It
As the volume of clothing deliveries outgrew her home, Chloe Lovett expanded into a physical location—a former council office near her residence in Sheerness. The establishment, named Lovett Or List It, serves as both a retail hub and a collection point. as the report says, Lovett purchases garments from local sellers by weight, a streamlined procurement method that allows her to quickly acquire stock for both her physical shop and her online listings.
Inside the Sheerness store, Lovett has implemented a systematic organization strategy, arranging women's fashion by color and size to optimize the browsing experience. by focusing on classic pieces rather than fleeting fast-fashion trends,Lovett Or List It aims to provide sustainable alternatives that maintain their utility and value over several years.
The death of the 'sale-rack' impulse buy
The inventory at Lovett Or List It highlights a broader consumer trend: the accumulation of "sale-rack" clothing that is never actually worn.. lovett notes that many items she acquires were bought during sales by shoppers who were lured by the discount despite having no clear occasion to wear the garment. This phenomenon was exemplified by a recent customer who brought in five pairs of unworn Levi's jeans that still featured their original tags.
This pattern reflects a growing shift toward the circular economy, where the resale market acts as a correction for the ovreconsumption encouraged by traditional retail sales. By providing a venue for these untouched garments to find new owners, Chloe Lovett is capitalizing on the gap between impulsive purchasing and actual wardrobe utility.
The margins behind the £100,000 revenue claim
While the revenue figures for Lovett Or List It are impressive, several critical operational details remain unverified. The source focuses on top-line revenue—the £100,000 annual projection—but does not disclose the actual profit margins after accounting for the rent of the former council office, shipping costs for online orders , and the cost of purchasing stock by weight.
Furthermore, it remains unclear how Lovett manages the labor-intensive process of sorting and listing high volumes of unique items while simultaneously managing a physical storefront.. Whether this "buy by weight" model can scale further without significant additional staffing is a question the current reporting does not address.
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