Meghan Markle is promoting her new lifestyle brand, As Ever, which offers artisanal jams, rosé wine, and flower sprinkles. The Duchess of Sussex is transitioning into a full-time entrepreneur after her professional partnership with Netflix ended.

Raspberry for Harry and Strawberry for Lilibet

The Duchess of Sussex is using a personal touch to market the As Ever product line, sharing the specific taste preferences of her household. According to the report, Prince Harry prefers the raspberry jam,while four-year-old Lilibet favors the strawberry option. seven-year-old Archie enjoys both flavors, and Meghan Markle herself prefers the orange marmalade.

Beyond the flavors, the Duchess has used her platform to share intimate family details, including the nicknames "Arch" and "Lil" for her children. These personal revelations coincide with the promotion of As Ever's small-batch, artisanal approach, which includes fruit-forward spreads designed with a hint of lemon and a slight tartness.

The domestic branding extends to the couple's private celebrations. As the report says, Meghan Markle recently shared footage of Prince Harry celebrating their eighth wedding anniversary with a lemon elderflower cake and a penguin statue, with Archie and Lilibet singing in the background.

The March split from Netflix and the end of 'With Love, Meghan'

The launch of As Ever as a standalone entity follows a significant professional rupture. The brand was previously in a partnership with Netflix, but the two parties split in March after the streaming giant dropped the Duchess's lifestyle show, With Love, Meghan, following a series of critical reviews.

A spokesperson for As Ever stated that while the company appreciated the support from Netflix during its first year, the brand has grown rapidly enough to operate independently. This transition marks a shift in how Meghan Markle views her professional identity; she has explicitly distanced herself from the label of "influencer," instead identifying as a "female founder" and entrepreneur.

The shift from 'influencer' to 'female founder' in the Sussex brand

Meghan Markle's insistence on the "founder" label reflects a broader trend among high-profile public figures who are moving away from precarious content-creator contracts toward equity-based product ownership.. By framing her journey as one of self-discovery and professional independence, the Duchess of Sussex is attempting to build a sustainable business infrastructure that does not rely on the approval of streaming executives or algorithm-driven platforms.

This pivot mirrors the trajectory of other celebrity-led lifestyle brands that transition from media appearances to physical goods. For the Sussexes, the move toward artisanal goods like rosé wine and flower sprinkles allows them to monetize their aesthetic and "domestic" image directly through consumer sales rather than third-party licensing deals.

Patrick J. Adams and the mystery of the As Ever distribution list

Despite the brand's growth, some questions remain regarding its distribution and marketing strategy. During an appearance on the Not Skinny But Not Fat podcast, former Suits co-star Patrick J. Adams joked that he had not received any As Ever products, suggesting that the host, Amanda Hirsch, received them because she possessed a larger social media following.

While Meghan Markle responded on Instagram by promising that jam jars were en route to Patrick J. Adams and his wife,Troian Bellisario, the exchange raises an unverified point: is As Ever utilizing a "clout-based" distribution model for its initial outreach? It remains unclear whether the brand is prioritizing high-reach influencers over personal professional connections, or if the lack of a care package for Adams was simply an oversight.