Swimwear designer Kimberley Garner recently showcased her latest collection while vacationing on the beaches of Ibiza. The 35-year-old entrepreneur, who founded her brand in 2013, used the trip to model pieces from her evolving label.
The 18-year-old "intern" who built a brand
Kimberley Garner’s recent appearance in Ibiza serves as more than just a celebrity vacation snapshot; it is a visual testament to a decade of brand building. According to the Daily Mail, Garner’s journey began at the age of 18, a time when she had to navigate a male-dominated industry by pretending to be an intern just to be heard. This tactic was born out of necessity, as the young entrepreneur felt her soft voice and appearance led others to underestimate her business acumen.
The transition from reality television star on Made In Chelsea to a serious business owner was not immediate. After appearing on the show's third season,Garner launched Sunday Swimwear in 2013. She has since moved beyond the initial "face of the brand" perception, asserting that she is responsible for every aspect of the design and branding process. She previously noted that she spent days teaching herself how to register her company, eventually using the revenues from her initial successes to fund the launch of Kimberley London.
The pivot to a unisex "Sunday" label
The brand is currently undergoing a significant strategic shift, moviing from the original Sunday Swimwear to a broader, unisex concept known simply as Sunday. this rebranding includes a new menswear line, a move Garner says was inspired by her current romantic relationship. as reported by the Daily Mail, the "his-and-her" concept aims to create a cohesive lifestyle brand that her partner can also participate in.
This evolution reflects a wider trend in the fashion industry where niche labels expand into lifestyle and unisex categories to cpature a broader market share. By integrating menswear, Garner is attempting to move Sunday away from being a purely female-centric swimwear line and toward a more versatile fashion house that appeals to a wider demographic.. Her partner reportedly loves wearing the designs, which has helped facilitate this new direction.
The mystery of the unnamed partner in the Maldives
While the brand's direction is clear, certain personal details remain unverified. Garner has confirmed she is in a new relationship, having shared footage of a romantic moment in the Maldives earlier this year. However, the identity of this partner remains unknown, leaving observers wondering who the man is that has influenced the latest collection.
There are also questions regarding the depth of this creative collaboration. While Garner claims her partner has inspired the "his-and-her" designs, it remains to be seen how much of the brand's future direction will be dictated by personal relationships versus market data. the source reports that the couple met through friends and have been dating for several months, but the specific identity of the partner has not been disclosed, nor has his professional background been clarified .
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