Chums, the Toronto‑based apparel chain celebrating its 45th anniversary, unveiled its summer 2026 collections for women and men this week. The lines spotlight elastic‑waist trousers, floral midi dresses and wider‑fit shoes,all priced under £35, aiming to give shoppers a comfortable yet polished wardrobe for the warm months.

£30‑plus midi dresses and elastic‑waist trousers anchor the women’s range

The women’s spring/summer catalogue leans on versatile pieces such as the Smock Cuff and Waist Print Viscose Dress priced at £30 and Viscose Print Trousers at £25. According to the source, these items feature generous cuts and elasticated waists to ensure all‑day comfort while retaining a polished silhouette suitable for garden parties or casual lunches.

Men’s Pegasus Check Shirt and 2‑pack cargo shorts priced under £35 drive the summer look

For men,the highlight pieces include a Pegasus Short Sleeve Cotton Check Shirt with pocket at £25 and a two‑pack of Pull‑On Cargo Shorts for £32. The source notes that the collection continues Chums’ tradition of classic styling , adding breathable fabrics and roomier cuts that make the garments appropriate for both weekend getaways and smarter events.

Wider‑fit footwear aims to accommodate changing foot shapes across genders

Footwear across the range, from trainers to loafers and sandals, is designed with broader fittings and cushioning support. The source emphasizes that the shoes are meant to pair with the relaxed silhouettes of the clothing,offering “support, cushioning, and understated style” without sacrificing aesthetics.

Feefo Platinum rating underscores decades of trusted service

Chums’ 45‑year history, beginning with men’s trousers in May 1981, is highlighted by a Platinum rating on consumer‑review site Feefo. the source points out that this rating reflects “decades of trusted service and high customer satisfaction,” a claim that the retailer leverages to reassure shoppers of quality alongside low price points.

Who will fill the remaining gaps in the summer rollout?

The source does not disclose whether Chums plans to expand the line with additional sizes, sustainable fabrics or online‑only exclusives. It also leaves unanswered whether the brand will introduce any new mobility‑product offerings, a segment that has historically been part of its catalog.